It may only be 140 characters, but you’d be surprised how helpful your Twitter bio can be in helping to define your brand as a comedian.
Just like with everything you do online, the secret to a successful Twitter bio is to be as specific as possible in describing yourself and what you do. The more to write, speak, and talk about yourself and your comedy in specifics (and the less you do so in generic terms), the easier it will be for you to establish your personal brand.
Unfortunately, the vast majority of comedians don’t follow this advice and that’s why 90% of comedians’ Twitter bios read like they could be describing just about anybody as opposed to properly representing that individual comedian’s brand and viewpoint.
As you may have noticed already, a couple days ago Facebook rolled out an important new feature on the social network which they are calling “Subscriptions.” In particular, you’ll notice that many people’s personal profiles (including mine) on the site now feature a Subscribe button, which allows you to subscribe to get their updates in your Facebook feed – even if you’re not friends with them on Facebook.
It’s amazing what a difference the words you choose to use can make in what you do. This is especially true when it comes to comedians who are trying to find their way through a sea of marketing buzzwords that may seem a lot more applicable to the business world than they do to your comedy.
Generations of standup comedians never saw this coming.
To succeed in the industry these days, you don’t just need to be good on stage and screen. You also have to nail the art of sending out mini-messages to Twitter “followers.”
But if your humor is based on storytelling, persona and, you know, the way you say stuff, how can you get hilarious in 140 characters or less?
For the pros, it’s a challenge and an opportunity.
CNN’s Josh Levs spoke with two successful standup comics who are diving into the Twitterverse. John Heffron is a winner of “Last Comic Standing.” Craig Shoemaker won the award for funniest comedy routine on XM Satellite Radio.
Just about every comedian I talk to always asks me the same question – “How do I get more followers?”
Whether they’re referncing Twitter, Facebook, Tumblr, or their own website or mailing list, everybody wants more people to follow them and their activities. There’s no simple answer to this question, though obviously lots of the content on this site touches on different strategies that can help (including this post about why people should follow you).
But yesterday I read this recent post from music industry guru Bob Lefsetz and came across the following line: “Be happy, be equitable, be a leader. And then you’ll have followers.”
That sentence sparked a realization for me that the vast majority of the comedians who are asking me how to get more followers are not doing anything to be a leader.