Besides social networks like Facebook and Twitter, there’s a lot of other online tools (most of which are free) that can really help comedians with everything from writing to merchandise. Here’s a breakdown of several tools that I’ve used myself and I think you’ll find very helpful.
It may only be 140 characters, but you’d be surprised how helpful your Twitter bio can be in helping to define your brand as a comedian.
Just like with everything you do online, the secret to a successful Twitter bio is to be as specific as possible in describing yourself and what you do. The more to write, speak, and talk about yourself and your comedy in specifics (and the less you do so in generic terms), the easier it will be for you to establish your personal brand.
Unfortunately, the vast majority of comedians don’t follow this advice and that’s why 90% of comedians’ Twitter bios read like they could be describing just about anybody as opposed to properly representing that individual comedian’s brand and viewpoint.
As you may have noticed already, a couple days ago Facebook rolled out an important new feature on the social network which they are calling “Subscriptions.” In particular, you’ll notice that many people’s personal profiles (including mine) on the site now feature a Subscribe button, which allows you to subscribe to get their updates in your Facebook feed – even if you’re not friends with them on Facebook.
It’s easy to get overwhelmed when you’re trying to figure out how to get more people to visit your website, but it doesn’t have to be that complicated. To get you started, I’ve compiled a list of five simple things you can post on your website over the course of the next week that I guarantee you will get you more traffic to your website than you currently receive if you take a little time to do them.
Ideally, you should have some kind of blog functionality on your site which makes it easy for you to add content – if you don’t have that yet, then you’re going to want to set that up before you do this. But assuming you do have the ability to easily post content on your website, then here’s a simple outline you can follow to jumpstart your website.
It’s amazing what a difference the words you choose to use can make in what you do. This is especially true when it comes to comedians who are trying to find their way through a sea of marketing buzzwords that may seem a lot more applicable to the business world than they do to your comedy.
Check out what Blink 182 did to promote their new single - this is really smart and a great example of what can be done when artists think outside the box and find ways to reward/interact with their fanbase…