"…just because you got someone to “Like” your fan page, there is no guarantee your post will ever actually be read. If you are not interacting regularly with each fan, the reality may simply be that your posts are displayed too far down on your followers’ wall to even get seen.
Even when your status update does get noticed, the inherent “noise” of social media is such that the impact of a Facebook post is simply not the same as the impact of an email message.
I recently sent out two concurrent blasts. One to my email list and one to my Facebook fans. At the time I had 3850 fans on Facebook and an email list of 4638 subscribers.
By now, I’m sure you know I’m a big believer in the importance of building and maintaining an email list to keep connected to your fans. Because there’s so much obsession with social media sites like Twitter and Facebook, my belief in old-fashioned email mailing lists tends to generate a lot of questions from comedians who don’t necessarily believe in their value.
A conversation yesterday over in the Connected Comedy Forum brought to my attention that one of the reasons you may question the relevance of email lists is because there’s probably some basic misunderstandings about what you should do with your mailing list if you have one.
To help clarify how I think you should be approaching your mailing list, here’s a breakdown of three basic concepts I think will help you better understand how you can make your mailing list an effective asset.