Don't Miss The First Connected Comedy Bonus Book!
After getting several requests from readers to compile some of the most valuable posts on Connected Comedy into a book, I’m excited to announce that I’ve done just that…and a little more.
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How A Funny Kids Book Became A Bestseller Before It Was Even Released
Something remarkable happened today. A children’s book hit the No. 1 spot on Amazon.com’s best-seller list. And it did so a month before the book is even slated for release.
You may have heard of the book—it’s a best-seller after all. Go the Fuck to Sleep by Adam Mansbach, began its life as a joke Facebook post in June. It was a particularly trying instance of bedtime with his 2-year-old daughter, and Mansbach let off some steam in the form of a humorous status update to his friends: “Look out for my forthcoming children’s book, ‘Go the — to Sleep.’ “
The response from his friends was so fierce that Mansbach decided to make his joke book a real one. Go the Fuck to Sleep, which he bills as a “children’s book for adults,” will hit stores on June 14, published by the Brooklyn press Akashic. If it’s not even due for a month, though, how did a little 32-page book already snag a film option deal with Fox 2000 and, today, reach the pinnacle of online publishing commerce world?
How Famous Writers Promoted Their Work
This is a pretty interesting NY Times article about the stunts that famous writers have tried over the years to promote their work. Here’s an excerpt:
Walt Whitman notoriously wrote his own anonymous reviews, which would not be out of place today on Amazon. “An American bard at last!” he raved in 1855. “Large, proud, affectionate, eating, drinking and breeding, his costume manly and free, his face sunburnt and bearded.” But nobody could quite match the creativity of the Europeans. Perhaps the most astonishing P.R. stunt — one that must inspire awe among authors today — was plotted in Paris in 1927 by Georges Simenon, the Belgian-born author of the Inspector Maigret novels. For 100,000 francs, the wildly prolific Simenon agreed to write an entire novel while suspended in a glass cage outside the Moulin Rouge nightclub for 72 hours. Members of the public would be invited to choose the novel’s characters, subject matter and title, while Simenon hammered out the pages on a typewriter. A newspaper advertisement promised the result would be “a record novel: record speed, record endurance and, dare we add, record talent!” It was a marketing coup. As Pierre Assouline notes in “Simenon: A Biography,” journalists in Paris “talked of nothing else.”
