Just about every comedian I talk to always asks me the same question – “How do I get more followers?”
Whether they’re referncing Twitter, Facebook, Tumblr, or their own website or mailing list, everybody wants more people to follow them and their activities. There’s no simple answer to this question, though obviously lots of the content on this site touches on different strategies that can help (including this post about why people should follow you).
But yesterday I read this recent post from music industry guru Bob Lefsetz and came across the following line: “Be happy, be equitable, be a leader. And then you’ll have followers.”
That sentence sparked a realization for me that the vast majority of the comedians who are asking me how to get more followers are not doing anything to be a leader.